I see problems with google searches. I don’t think they bring up the top results under your name. For instance, most of the articles I’ve written for magazines and newspapers are on the 3rd or 4th page of a google search under my name, but comments I’ve left for blogs are rated higher. - Dan

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Precisely, Dan. Unfortunately (or fortunately - depending on your view), people use Google - it is the top rated search engine. Much like we can’t stop people speaking of a negative experience that they’ve had, you cannot control the search engine that people favor or use. That being said - it’s foundationally important for anyone wanting to STAND OUT and BE REMEMBERED to BLOG and to post on blogs. True to its acronym- BLOG stands for “Better Listing On Google”. BLOGS are infinitely more effective than static websites. That is why if you have articles posted in the body of a static website - even for a major player - they will not post as high as a BLOG posting.

Every post - comment or your own post - is seen by the “search spiders” as a page in and of itself. The MORE pages about you the higher your ranking. If you want to STAND OUT, on the search engine that people are using — you’ll BLOG.

To make those articles that you’ve written - really WORK for you - mention them in your blog and then link to the site and vice versa. Watch your ranking SOAR!

Another great avenue that will help you - it’s not as effective as a blog and would not be my first recommendation (first - is BLOG) - is social networking sites online. To read a little bit more about the where and the how, Business Week magazine had a great article in their Small Biz Magazine - “Reach Out And Find Someone.”

People Are The Brand -

Coach Maria Elena Duron AKA The Champion of Connections

Buzz To Bucks Coaching & Connections: Personal Brand Coaching for Leadership, Career and Image Management

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Thanks for writing about this. It’s not just having your name on many websites, it’s having your name on the right websites that already have a high google page rank. - Dan

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Yes, you’re correct - you do want to “be seen” on those popular blogs. Popular on the web meaning that they are seen high in the rankings and on many pages when you “google search” them. Another terrific practice is to comment on books that have to do with your passion or what YOU want to be known for in Amazon (talk about a popular website). Reviews placed there (be sure to use your REAL NAME) place high in a google search.

-Coach Maria Elena