Recently, I commented on a post about the “changing face of Public Relations”. Steve Rubel wrote an article on his blog about “The Future of PR Is Participation, Not Pitching” So, true! So, true! My comment is below - to read his post click here!
Steve,
I agree –traditional PR is evolving and it needs to. How many of us are still spinning vinyl records? The music hasn’t stopped yet the venue (or the medium) has. The same with PR. It is not about pitching. To be effective it really never has been about that. It’s about conversations. Having conversations with your clients, not about what YOU want to talk about, but what they are ALREADY talking about. In it’s true form, public relations is about your relationship with the public (however, you define who that public is). And, how do you have a “relationship” without having conversations? I’ve never seen that happen person to person (or mouth to mouth as I like to say) nor even company to group.
Social networks and blogging are another form of communication that’s utilized in the “here and now”. I also agree with your thoughts on being “transparent” and communicating as individuals.
Really, when you’re at the grocery store or bank — are you having a relationship with the big organization or is it the people who you see face to face (or belly to belly) that make up that organization. All business is local– it’s the person (or people) that you’re in relationship with there that represent that business.
My 2-cents worth! Thanks, Steve!
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