Fear #3 - “I feel like this would be some type of “touchy, feely” kind of training and I just don’t think that would be a good fit for our company. We’re manufacturing based and don’t see how personal branding would work?”

I think you’ll find it interesting to know that I delivered a great authentic strength workshop to a group of manufacturing plants. They sent 800 of their employees to this workshop with 95% of the attendees being men who worked directly “on the plant floor”. Branding is about tapping into your personal strengths and communicating it in a way that fits your style.

Every employee - and I’ll say it again to be clear - every employee makes a difference to a company. If that mindset is not already a basis of your organization, then personal branding would not be a good fit - there are other things that your organization would need first and certain values that would have to be part of your organization’s foundation.

Often those driven by numbers and results, overlook the importance “reflective has to being productive”. Personal branding brings the opportunity to tap into and fine tune how each person can make a huge difference in their company. It’s empowering and provides tools to be responsive versus reactive to the ever changing work force.

For example, companies such as Microsoft, Proctor and Gamble, JP Morgan, Disney, Discovery Channel, Adobe, Warner Brothers are just a sample of companies already actively involved with a personal branding strategist working with their employees.

So, operating on the foundational value that every employee is important to the company, personal branding provides your team members the chance to see how they uniquely fit into the structure of the company. This is not touchy, feely yet it does get them “in touch” with what matters most to each employee, what is their unique strength, how they make a difference to the company, and how they can measure their own contribution in a way that productive and constructive.

Successful companies who thrive and flourish (and grow profitably) create conditions for people to seek responsibility and take ownership in their work.

People Are The Brand-

 

 

Maria Elena Duron - click my name to Google Me!

Buzz To Bucks Connections– grow your personal brand today
“dedicated to helping executives & entrepreneurs connect strategically through a compelling personal brand”
www.buzz2bucks.com Buzz To Bucks Connections|a personal branding agency