I represent a company so I don’t sell anything - so I don’t see how personal branding helps. How do I make myself valuable to them? - Kate * Well…..I beg to differ. You do SELL something. You SELL yourself every day. The greatest sale you make in any day is the SALE you make to yourself. You either SELL yourself in that you have the self confidence and energy to create a fantastic day or you SELL yourself on the fact that “you’re having a bad hair day”; “you’re feeling down”; “you’re just not ready”. There’s many people who don’t think that they SELL ANYTHING. Either they’ve made some sort of judgment call about being called a salesperson or they aren’t aware of the great importance that internal and external communication makes to your success. For example, Robert Kyiosaki, bestselling author of the book, Rich Dad, Poor Dad”, is an author, right? Yet, he’s also a SALESPERSON. You don’t become the best SELLING author without selling people on your ideas, thoughts, quotes and stories. So, as a “company representative” you sell the integrity of your company, the quality and competence of the organization and every soul representing the organization (just because you may have the title COMPANY REP know that EVERYONE at that company from the janitor, to the mailroom, to the CEO and to the receptionist, represents the company. So, to make yourself VALUABLE to them you have to do more than “just be company representative” (how unexciting is that?!). You must express your brand with an energy that attracts others and is memorable. To move from “know” to “like”, they must sample your character and competence. To move from “like to trust”, they must feel strongly that you know what you’re doing, you’re doing something that’s of interest to them and that you value them. To value them, you need excellent personal branding (so that you’re centered and focused on what makes you best - and express the confidence that comes from that) and excellent engagement skills. To have great engagement skill - you must, as Shakespeare said, “know thyself”. If you know thyself, then you would know - that you sell everyday (your ideas, your thoughts, your solutions, yourself!)
People Are The Brand -
Maria Elena Duron - click my name to Google Me!
Buzz To Bucks Connections– grow your personal brand today
“connecting the dots for executives and entrepreneurs to move from frantic pursuit to success and balance by using what makes them best”
www.buzz2bucks.com Buzz To Bucks Connections |a personal branding agencI represent a company so
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