Fear #6 - “Isn’t this just a fad - a phase? The only time I’ve ever heard of branding before is in talking about logos and business cards.”

I agree that “personal branding” is the BUZZ WORD that you hear and see in conversations and thrown around the internet.

Yet, it’s not “a fad” to want to connect to your personal strengths, your authentic purpose - your meaning in this reality. In fact, visit any bookstore (online or the physical store) and you’ll see rows and shelves of “self help books” and “self improvement books”, so it’s something that’s been discussed through the ages. And, while we haven’t called it personal branding - it is. Personal branding, quite literally, accentuates the thing that makes you great, incredible and exceptional and applies your strengths and values.

As a leader, manager, boss, supervisor or business owner, isn’t is SAD, if someone isn’t contributing the best that they can?

What leader wants anyone on their team to come in with the attitude - “I’m just going to do the bare minimum and what I can get away with”; or “I’m just going to do mediocre and work slow - never will I give them my best”.

Who WANTS that?

Personal branding helps each individual (yes, companies and organizations ARE made up of individuals) deliver on the corporate brand promise in a way that’s authentic to them. Personal branding is not about being “out there - individually, in a vacuum”. It’s about applying you strengths and values to the goal of building the corporate brand promise is a way that maximizes your best contribution. Wish I could say I said all that myself yet I learned this from my mentor and the creator of the Reach Branding Strategy, William Arruda.

Don’t you WISH you would have each and every person on your team delivering their authentic personal best?

 

 

 

People Are The Brand-

Maria Elena Duron - click my name to Google Me!
Buzz To Bucks Connections– grow your personal brand today
“dedicated to connecting the dots for executives & entrepreneurs on how to use what makes them best”
www.buzz2bucks.com Buzz To Bucks Connections|a personal branding agency