Here are three questions to ask yourself:
- Do you exceed your industry standards?
- Is it FUN to do business with you?
- Do you follow-up?
No one, I repeat, NO ONE will refer someone who is not up to snuff on their own industry. So, you must know how are people in your industry measured? What standards must not only be met and upheld but must be exceeded? Where do you THRIVE in your industry as opposed to just surviving?
If you’re not FUN to do business with then people will not refer or recommend you either. A man I know who is so passionate about what he does that it “hurts” (LITERALLY - it hurts everyone he’s around because he runs over them like a locomotive making sure they’re educated, informed and safe from further risk. Yet, because he’s so passionate and such a “man on a mission” he hits you like a bull in a china shop whether you’re ready for it or not.) He doesn’t get referred often and when he does there are usually stories of regret and woe in the aftermath. Or, often, people do business with him and sign up for his service just to get him out of their face and our of their place (or phone, or email, etc.). When they speak to others, they say “run for the hills” or don’t show up on his hit list. If it’s not FUN, worse yet if it’s painful, they will not refer or recommend you. I mean, who would do something like that to someone they know, like and trust?
When someone does refer you - do you follow up? Or, do you take that great gift of time and effort and that most valuable reputation they laid on the line for you and just get too busy to do anything?
People Are The Brand -
Maria Elena Duron - click my name to Google Me!
Buzz To Bucks Connections– strengthen your personal brand today
“turning social capital & relationship capital into financial capital”
www.buzz2bucks.com Buzz To Bucks Connections |a personal branding agency
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