21
May
08

professional personal brand tip #4: notify your references

It’s not as important to have a lengthy reference list as it is important to have quality references. Let them know that you are including them, get their permission to distribute their contact info and even get them to write a letter of recommendation. With a letter of recommendation, you can highlight excerpts from it on your digital portfolio, blog or even scan it, convert it to a JPEG (picture) and post it on your online resume. Also, let your reference know what your “proper name” is or the name that you’re applying with. There is nothing worse than them being caught off guard when they’re contacted and respond with “I don’t know who that is”. For example, a friend of mine applied with a pharmaceutical company and I knew her as “Diane” which was her middle name. Her proper first name is “Margaret” which I had never known. I was momentarily stunned when I heard the name and almost said “I don’t know her” when I remembered my friend had said she had used me as a reference.

People Are The Brand -

Maria Elena Duron

Chief Buzz Agent & Connections Coach

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www.buzz2bucks.com

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